I'll start this blog with a confession... It's been started before but I've never been happy with what it said or contributed to it enough. I also started it on Blogger and found many of the limitations frustrating. So instead of just copying that blog over, I've decided to start over but will repost any of the more relevant posts with some updates so that it fits this new one.
By day, I am a seasoned technology marketing executive with over 12 years experience at four different start-ups and one publicly-traded company where I’ve created some very successful and memorable marketing campaigns. At all five companies, I’ve learned a lot about what works and what doesn’t work from a marketing perspective. Experience as well as making your share of mistakes (come on we’ve all made some) do that to a person.
More important for this blog, is that I’ve seen and heard a lot of “marketing ideas” from people who think they know how to do marketing because it’s so simple that anyone can become a successful marketeer overnight. As a marketeer, I'm sure you've seen and heard that many times. You’d also be surprised how many times I’ve seen companies build marketing plans that are very tactical in nature (i.e. lets go to 10 tradeshows, do 5 direct email campaigns this year, and we’ll throw in a bunch of money for PR to do news releases). To make matters worse, these tactics are done in isolation as one-offs. In other cases, companies believe marketing is just creating a flashy website or pretty powerpoint slides. Sound familiar?
At the same time, marketing is undergoing a fundamental transformation with the advent of social media from Facebook to Twitter that is easily the biggest change since online/digital/Internet marketing began. The result is that many of the tactics used before have to change as well.
In the end, the purpose of marketing is still the same: it has to be a strategic activity that is all about getting more customers for your products and generating revenue for the organization. Together, in this blog we'll see what's needed to catch your wave to success because... Dude, it’s marketing!
