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The BW piece suffers from the common pitfalls of analysis of national–leaning perspective. Here’s a quote from the article:

What happened to the "everything is local" adage? The concept of local is morphing quickly in a world where instant global communications and social media widen our circle of friends and acquaintances to include the world. In essence, we've become national—if not international—citizens.

Take as many of these attributes as possible and use that critieria as the basis for the next stage in the funnel which I normally refer to as A leads.

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About Brendan Ziolo

Technology marketing dude who has launched several successful start-ups using the strategies and tactics outlined in this blog. You can contact me at: bziolo [at] yahoo [dot] com. more about me

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    Brendan Ziolo is the VP, Marketing of Kindsight. All opinions you read here are entirely Brendan's own and Kindsight has no connection to this blog.
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