There's no question that it takes time to build a trustworthy brand in the marketplace. So how can a start-up trying to sell their products prove themselves to prospective customers? A big part of this is through credible marketing as I recently discussed.
In this and other upcoming blog posts, I want to explore some strategies and ideas for how you can make your marketing credible.
Create Valuable Content
Being found is crucial and search loves fresh content. But content that your audience finds helpful and educational will also make your marketing more credible. Prospects will continue to engage with you if they see you as a valuable and trustworthy resource.
Be a Thought Leader
Creating valuable content will also help you become a thought leader in your industry. You can speak at conferences or get quoted in articles to help raise your profile with your target audience. Focus on communicating how you can help solve your market's problems in a compelling way so you will calls from editors to be quoted and invited to speak by conference organizers.
Win Awards from a Third-party
There are clearly different types of awards, but winning one that has been judged by a panel of experts, quickly raises the awareness of your company and provides strong third-party validation of your products or services. Promote these awards to increase your credibility.
Associate Yourself with Trusted Brands
There is a certain truth in the saying that you are judged by the company that you keep. Developing strong partnerships with trusted brands will not only increase your credibility but will also lead to sales opportunities with customers that may not have considered your offerings before.
Build or Participate in a Community
Prospects trust what their peers and/or friends say most of all. You need to find the relevant communities where these conversations are taking place and then listen and participate in a helpful way. In industries where there is no focused community, you could start one and invite other companies to join you as well.
The good news is that you don't need to execute on all of these strategies to increase your credibility. You need to pick the ones that will have the greatest impact with your audience. The even better news is that with the multitude of tactics and tools available to marketers you can definitely implement many with a limited budget.
This post contains some of the initial strategies that you should consider to make your marketing more credible. I will continue to add to the list and explore how to execute on them in more detail over coming weeks. In the meantime, let me know what you would do or have done to make your marketing more credible.