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I think an important part of being thought leader is to have the ability to listen and to challenge one's own thoughts. A lot of top executives consider themselves to be thought leaders but never hear what anyone else is saying. Thus, they never learn from any exchanges.

My two cents.

Brandon,
Good article. I've observed that the small startup that survives is typically the one that best understood thought leadership. As you mention, it's rarely a standalone position.

Jonathan,
Definitely agree. You always need to be learning and part of that is listening to other's thoughts and expertise. I think you'll find that true thought leaders are the first to want to be part of any exchange of information or opinions.

Laurie,
That is definitely true. Start-ups quite often need to educate the market and thought leadership is a credible way to do that where both the audience and company benefit. That's why you see a correlation between successful start-ups and thought leadership.

A really good video. I just wish we, in the UK, had a siailmr video for the industry that quoted FTSE and featured more British quotes. However I do understand that the audience would be smaller here than in the US. Somehow we need to educate the UK public in the benefits of Direct Sales/Network Marketing without it being product/services related.

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About Brendan Ziolo

Technology marketing dude who has launched several successful start-ups using the strategies and tactics outlined in this blog. You can contact me at: bziolo [at] yahoo [dot] com. more about me

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    Brendan Ziolo is the VP, Marketing of Kindsight. All opinions you read here are entirely Brendan's own and Kindsight has no connection to this blog.
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