So I've been away from this blog for a couple of months and I apologize for the absence.
What can I say... life and work sometimes get in the way of side projects like this blog.
The past couple of years I made a resolution to do more blogging only to not quite live up to what I had hoped to accomplish. This time I thought I would wait until February to make that commitment and see if it turns out better. Kidding...
Working more on this blog is still a priority for me and I'll try to find more time to do it. However, during my absence I was also trying to figure out what this blog is really all about. I talk a lot about focus when it comes to marketing and messaging so why don't I apply that here.
The more I thought about things I realized that what I really want this blog to do is help start-ups use marketing to be successful. I believe it's a critical piece and there are many things start-ups can do on the marketing front whether they have a large or small budget. That's what I'm passionate about when it comes to marketing and has been the focus of what I do for much of my career.
So, the more focused Dude, It's Marketing will look at all the different strategies and tactics that can be used to put your start-up on the map. I won't tend to go into any one area too deeply as there are many great blogs that go really deep into specifics of certains areas like blogging, social media, demand generation, etc.
I will touch on all of these areas and more but what I plan to focus on in this blog is what marketing can do for your start-up, show you what works and what doesn't work and help you launch your company so you find yourself on the wave to success.
This blog is for many different people from the founders of a new start-up looking to kick-start their marketing program to the first marketing hire at company, who is trying to do everything with no resources and sometimes just needs a place to find new ideas or confirm what they are doing makes sense. I've been in first marketing hire at a few companies so trust me I know how it feels.
My goal since I started blogging is to share what I've learned from my past and ongoing experiences, explore new ideas with you, learn from your ideas and be a sounding board for your thoughts. So let me know what questions you have or issues you face and we can discuss in the weeks ahead.
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