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Jessamyn responded very gcsrioualy via email to my little rant she's in charge of community outreach at her job and I think we're in agreement about the need for librarians to embrace outreach and promoting library offerings and resources to the community. One could accurately describe it as marketing' but I find that term both lacking and with lots of connotations that we don't stop to think about.Your comment about the commercial vs. non-profit strikes a personal nerve. The one thing that truly frustrated me about my library management class was that there was only a very quick and somewhat shallow review of non-profit vs. for-profit organization management. And my professor looked at me like I grew two extra heads when I tried to distinguish stakeholder politics (like the way people may feel about their favourite non-commercial radio station) and motivations from standard employee motivating factors.

Marketing Thought For The DayFrom the [non]billable hour: The single best meakrting strategy in the world is to find your best clients and ask them, How do I get more clients like you? Involve your best customers in helping you find new customers ( We'll send

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About Brendan Ziolo

Technology marketing dude who has launched several successful start-ups using the strategies and tactics outlined in this blog. You can contact me at: bziolo [at] yahoo [dot] com. more about me

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