Dude, It's Marketing
Helping technology start-ups use marketing strategically to ride the wave to success.
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About Brendan Ziolo
Technology marketing dude who has launched several successful start-ups using the strategies and tactics outlined in this blog. You can contact me at: bziolo [at] yahoo [dot] com.
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Getting Started
Using the 5 Ws to Build Your Elevator Pitch
What Bucket Are You In?
The 5 Ws Behind Your Key Messages
Naming Pitfalls to Avoid
What's in the Name
Is There a Market for My Idea?
Stages of a Startup
What Do I Do First
Credible Marketing
Credible Marketing: Oxymoron or New Reality?
Make Your Marketing Credible
Create Valuable Content and Make Your Marketing More Credible
Be a Thought Leader to Make Your Marketing Credible
Earn Awards and Endorsements to Build Credibility
Associate Your Start-up with Trusted Brands to Build Credibility
Make Your Marketing Credible With Media or Analyst Endorsements
Transparency is a Cornerstone of Credible Marketing
The Importance of Language to Credible Marketing
Recent Posts
Getting Started: Using the 5 Ws to Build Your Elevator Pitch
Getting Started: What Bucket Are You In?
Getting Started: The 5 Ws Behind Your Key Messages
Your Marketing Success is a Long Term Game
Can Tradeshows Still be Effective for Marketing?
How to Quickly Launch a Product
Getting Started: Naming Pitfalls to Avoid
Getting Started: What's in the Name
Getting Started: Is There a Market for My Idea?
Getting Started: Stages of a Startup
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Blogroll
::HorsePigCow:: a blog by Tara Hunt
Blog Tips - ProBlogger
BrandDigital | BrandSimple
Copywriting Tips | Copyblogger
Deirdre Breakenridge: PR 2.0 Strategies
Global Neighbourhoods
Paul Gillin's Blog
PR-Squared – Social Media Marketing and Public Relations
Seth's Blog
Social media business strategy - chrisbrogan.com
The Language of Trust | Selling Ideas in a World of Skeptics
UnMarketing
Web Ink Now
Web Strategy by Jeremiah Owyang
Copyright
© 2009 - 2012 Brendan Ziolo. All rights reserved.
Disclosure
Brendan Ziolo is the VP, Marketing of Kindsight. All opinions you read here are entirely Brendan's own and Kindsight has no connection to this blog.
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