« Have the Fundamentals of Marketing Changed? | Main | Fundamentals of Marketing: Has Positioning Changed? »


Jessamyn responded very gcsrioualy via email to my little rant she's in charge of community outreach at her job and I think we're in agreement about the need for librarians to embrace outreach and promoting library offerings and resources to the community. One could accurately describe it as marketing' but I find that term both lacking and with lots of connotations that we don't stop to think about.Your comment about the commercial vs. non-profit strikes a personal nerve. The one thing that truly frustrated me about my library management class was that there was only a very quick and somewhat shallow review of non-profit vs. for-profit organization management. And my professor looked at me like I grew two extra heads when I tried to distinguish stakeholder politics (like the way people may feel about their favourite non-commercial radio station) and motivations from standard employee motivating factors.

Marketing Thought For The DayFrom the [non]billable hour: The single best meakrting strategy in the world is to find your best clients and ask them, How do I get more clients like you? Involve your best customers in helping you find new customers ( We'll send

The comments to this entry are closed.

About Brendan Ziolo

Technology marketing dude who has launched several successful start-ups using the strategies and tactics outlined in this blog. You can contact me at: bziolo [at] yahoo [dot] com. more about me

Twitter Updates

    follow me on Twitter


    © 2009 - 2012 Brendan Ziolo.

    All rights reserved.


    Brendan Ziolo is the VP, Marketing of Kindsight. All opinions you read here are entirely Brendan's own and Kindsight has no connection to this blog.
    Blog powered by Typepad