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You should also not rest when one campaign is launched but continue to integrate new and different tactics. It's also an ongoing process and one initiative builds on the other. That's why the marketing mix is crucial to the effectiveness as well.

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About Brendan Ziolo

Technology marketing dude who has launched several successful start-ups using the strategies and tactics outlined in this blog. You can contact me at: bziolo [at] yahoo [dot] com. more about me

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    Brendan Ziolo is the VP, Marketing of Kindsight. All opinions you read here are entirely Brendan's own and Kindsight has no connection to this blog.
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